8 Innovative ways to use QR codes in small business marketing

In today’s digital world QR codes are everywhere, from the packaging to flyers, receipts, bills and many more. This is a wonderful way for marketers to engage more with their target audience.

So, what is a QR code? It is a two-dimensional machine-readable optical label that can store information about the item attached to it, and one can easily access it by simply scanning it through their smartphone.

QR codes can be used to send the user an image or a video or text message or even a PDF. QR codes can be directly linked to the profiles on social media.

QR codes can be used as marketing material for the small businesses around to stand out from the crowd and earn more engagement in their respective fields. Here are some innovative ways one can use QR codes to boost their business.

 1.   QR codes on business cards

Why have a boring and lengthy card when you can put all the extra information on the QR code? QR codes can be innovative on the business card as you can put all your details on that such as all the ways one can contact your business along with a good description of your work. Your business card can have the bare minimum but at the same time, the QR code will lead to all the extra details one can have such as your social profiles like Facebook, Instagram, LinkedIn and many more. You can even check how engaging your business card proves to be by the no. of people scanning your QR code.

2.  Storefront display

If your small business has a store, it’s not possible to open it 24/7 and there can be times when your potential customers have to return home disappointed. To make this, you can have a QR code right outside the store that says “SHOP ONLINE FROM OUR STORE” QR codes. They can simply scan and go through the website. This can help you in saving potential customers and can even be profitable too. Even can help you with creating a database of the target customers.

3.  Building Email subscriber list.

Emails can be a great way to create a customer base for small business owners. QR codes can be used to send email signups. Make sure you have one of the most reliable reasons to be on your subscriber's list. This can prove the best way to connect to your target customers.

4. Customer survey and feedback.

As a small business owner, it is very crucial to have a check on the feedback as it helps in the growth of the company and make better target plans further. So, one can have a QR code that directly leads to the feedback, in this way it can prove to be convenient for the users and the company can keep track of such reviews more systematically.

5.  Packing and labels

You can add a QR code to your packaging and labels and in that QR code, you can mention a small offer of a discount to be used in the next order. In this way, you can first make it more engaging for the customer, and secondly, you can engage the person in the next order.

6.  Promotions

One can add a QR code of the testimony of people promoting the product along with the reviews of a registered product. This way you can increase the engagement around a particular product.

7.  All social handles into one.

A small business can create a QR where they can add links to their social handles and as one scans the QR code they will directly end up landing on your social media accounts. This can be a great way to increase engagement on social networking sites. You can add such QR codes on your cards as well as labels.

8.  Creating a unique experience.

Create a beautiful experience for the customer purchasing the product by adding a personalized message or a greeting for the purchase of the product, along with the product instructions and information, services and maintenance. This will make the client feel special and will create a good customer base for the business growth. 

Conclusion:

These innovative ideas to use QR codes can prove to be a great way to connect with your audience, but you have to determine whether QR could be a right fit for your business or not. If yes, then here are some websites from where you can start creating your QR codes

• QR code generator

• QR code monkey

Do let us know if you have ever used QR codes in your marketing and business and what results have you seen?

 

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